Finding A Search Engine Optimization Company
When it comes to business some people like to get their hands dirty and iron out every little detail of every little deal and transaction. Others like to handle the parts of the business that they know and are comfortable with, leaving the bits and pieces they are unsure about to people who know what they are doing.
Before you start looking for a search engine optimization company sit down and consider your situation. What goals do you have for your website? What are your priorities? How much can you afford to spend, remember that you pay for quality, the lowest price isn't always the best deal.
When it is time to submit your web-based business to a search engine their are search engine optimization companies who, for a fee, will be happy to optimize the websites for the business owners who do not feel comfortable doing it themselves.
Search engine optimization is the art and science of making a website attractive to search engines. If you don't know where to find a reputable search engine optimization company try looking in search engine optimization forums, references or articles on reputable websites, ask friends for recommendations, ask other webmasters if they used anyone to optimize their sites and if they did ask which company they used and if the experience was pleasant.
The first thing you have to watch out for when you're selecting a company to handle your search engine optimization is scams. The first thing to do is avoid any search engine optimization companies that are listed in the black hat directory. Black hat search engine optimization is not really optimizing but really just spamdexing, most search engines penalize websites that are caught spamdexing. Also avoid any company who guarantees a ranking before they even look at your site. Make sure the company you are considering is actually going to do something besides add doorway pages and meta tags.
What is spamdexing?
Spamdexing is using methods that manipulate the relevancy or prominence of resources indexed by a search engine, usually in a manner that is inconsistent with the purpose of the indexing system. A lot of times spamdexing is done by stuffing a website full of keywords, web crawlers (the programs search engines use to rank websites) read the web sites they read lots of the same keyword and assume that the sight is content rich. Based on the web crawler's findings the website is given a high rank. Allot of the time the keywords are stuck at the bottom of the document where the internet user can't see them. Keyword stuffing is considered content spam.
The other common type of spamdexing is link spam. Link spam is spamdexing that takes advantage of link ranking algorithms causing search engines to give the guilty website a higher ranking. Link farms, hidden links, Sybil attack, wiki spam, spam blogs (also referred to as splogs), page hijacking, buying expired domains, and referrer log spamming are forms of link spam.
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Linguistic Search Engine Introduction
Cognition Technologies has launched CognitionSearch, a linguistic search engine supporting synonymy, morphology and ontology, and at the same time, tapping one of the world's largest computational dictionaries known to man. With this approach, Cognition has become the advanced search engine for the LexisNexis Concordance service, a software service that is currently used today on 65,000+ desktops.
The combination of formal linguistic algorithms with semantic representations is at the core of Cognition's patented technology and combine to create a fast semantics via computational parsing. What makes this works is the use of 4.000.000 semantic representations, 350,000 word stems, 376,000 word senses or concepts, 17,000 ambiguous word definitions, 100,000 phrases, 7,000 nodes for the ontology or tree structure of the taxonomy, and 50,000 thesaural concept groups. Cognition's clients using the software are provided with tools to add their own specialized terminology. In the case of very large term expansions, Cognition will also supply them with a consulting service to augment the CognitionSearch service.
The Advanced Search mode will seem familiar to professional searchers with a lot of experience dealing with database services. The Advanced Search mode offers five basic search approaches: plain English search, linguistic Boolean search, quoted search, pattern search, and fuzzy search.
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New Linguistic EngineGoogle
Newer Is Not Always Better When It Involves Search Engine Optimization
We live in a world where everybody wants the latest and greatest, somewhere along the way we have come to the conclusion that the newer something is the better. If we are buying a CD it has to be the latest release from the new one hit wonder, we don't care if the song writer couldn't tell melody from harmony or that the singer is incapable of carrying a tune, all that matters is that it's new. Each fall hundreds of people scramble to get to car dealerships, frantic to drive the next years models, barely capable of waiting for them to be unloaded off the truck, it doesn't matter if we are six months behind on car payments on last years model which is in perfect running condition, we're blinded by all the bells and whistles that the new cars have to offer. People will stand in a long line, overnight, in an electrical storm to simply to spend an unhealthy amount of money on the latest electronic gadget just because it is brand new, we don't care that in just a few months it will be a fraction of the cost, we have to have it now.
Even internet service suffers from the right now syndrome. For years we were content with dialup service. Sure it was slow but it was that or nothing. Heck we hardly noticed that it took hours to download a simple, days to upload a couple of pictures, download a video... that was practically unheard off. We didn't know any better. Now that the world has found out about all the new options for internet service we have to have that. It doesn't matter that it is double the monthly cost or we have to default on are student loans in order to purchase the necessary equipment. If it is cordless, faster, and designed with the latest technology we have to have it...right now.
We don't care if the old stuff is made with better materials, last longer, and is cheaper. In our minds old equals junk.
Search engine optimization is one spot where we should force ourselves to shed our weird inhibitions about old stuff. When it comes to search engine optimization, age rules over youth.
Search engine optimization is the art and science of making web pages attractive to the search engines. The more attractive a web site appears (search engines are attracted, not to beauty, but to repetitious algorithms) the higher it ranks in the search engines search result. A low ranking could potentially be the kiss of death to an internet based business because studies have shown the internet users seldom look past the second page of hits.
Search engines use web crawlers to determine a websites ranking.
Older websites and the webmasters who manage them have had more time to develop and maintain their algorithms. They are already itemized and ranked by the search engines, in some cases it can take three months for a web crawler to get around to spidering a brand new website that has been submitted to the search engine, old sites are already appearing and gaining customer recognition. If an older site has been around long enough to have earned a loyal customer base, even if a shuffle in the rankings causes the aged web site to be bumped from prime ranking position, loyal customers will still look for it.
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